digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

branding impact

When Being Funny Is Appropriate for Your Brand

Most people enjoy watching and talking about funny advertisements. For the most part, it’s not a bad idea to use an edge of humour to help your branding make the biggest impact, but sometimes, it’s just not appropriate. Want to know more about when to use humour in your marketing? Read on!   Humour Makes […]

Are You Creating The Most Compelling Print Ads For Your Business?

We know you’ve got an amazing product or service – but do others? Proper product marketing is extremely important to get your message out there and a key part of marketing is creating print ads. In the sea of ads out there you want your message to stand out and attract attention – but is […]

outsourcing examples

Is It Time To Outsource Your Marketing?

Your company is up and running – maybe has been for a while now – your products are great and your customers are buying what you are selling. So, it’s all good, right? What you’re doing for marketing is working – or is it? Is there more you can do? Doing marketing yourself is less […]

New marketing for a new world – part 1

I believe the next step for sales is to move into what I call marketing logistics. – MeMark Most customers have life challenges; the best way to increase your sales is to provide your products and services as a solution… selling is an easier topic to write about than it is to execute. Too many […]