content marketing

Does Your Company Need a Content Marketing Strategy?

Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.   What Exactly Is Content Marketing? The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

branding impact

Are You Posting Too Little or Too Much on Social Media?

By now, you should know that using social media is integral for promoting your business. But it can be hard to figure out the best way to use it, which channels you need to use, and what type of content you need to post. The one question we get asked the most is how much […]

video marketing

Is Your Brand Missing Out on Video Marketing?

When you’re running a small business, it can be hard to keep up on all the marketing trends you hear about — such as influencer marketing and anything to do with social media. And not only do you have to keep up with what these things are, but you have to decide if it’s something […]