branding

Hashtags: How Important Are They?

Remember how strange it was seeing hashtags in social media posts just over a decade ago? Now it’s something we don’t even flinch at. In fact, if a social media post doesn’t contain hashtags, Is It even really a post? (We’re kidding! Of course, it is!) But, honestly, even if you use them, you may […]

digital marketing

Digital Marketing & Content Marketing: Understanding the Differences

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different. So what’s the difference? We’re going to fill you in.   Digital Marketing Digital marketing encompasses all the marketing you do online. This means anything done […]

types of marketing

What’s the Difference Between Omnichannel & Multichannel Marketing?

When you have a small business, your marketing strategy is almost as important as your product. And this is why keeping up on all the latest marketing methods is crucial. A few new marketing terms you may or may not be aware of — but that you certainly need to know — are omnichannel marketing […]

mobile marketing

Mobile Marketing 101: What You Need to Know

Everywhere you look these days, people are staring at their smartphones. It’s the first thing most people check after they wake up, and often the last thing they look at before they go to sleep. So, doesn’t it make sense to embrace mobile marketing?   What Is Mobile Marketing? As you may have already guessed, […]

content marketing

Does Your Company Need a Content Marketing Strategy?

Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.   What Exactly Is Content Marketing? The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

branding impact

Are You Posting Too Little or Too Much on Social Media?

By now, you should know that using social media is integral for promoting your business. But it can be hard to figure out the best way to use it, which channels you need to use, and what type of content you need to post. The one question we get asked the most is how much […]