digital marketing

Digital Marketing & Content Marketing: Understanding the Differences

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different. So what’s the difference? We’re going to fill you in.   Digital Marketing Digital marketing encompasses all the marketing you do online. This means anything done […]

content marketing

Does Your Company Need a Content Marketing Strategy?

Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.   What Exactly Is Content Marketing? The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing […]