branding

Hashtags: How Important Are They?

Remember how strange it was seeing hashtags in social media posts just over a decade ago? Now it’s something we don’t even flinch at. In fact, if a social media post doesn’t contain hashtags, Is It even really a post? (We’re kidding! Of course, it is!) But, honestly, even if you use them, you may […]

digital marketing

Digital Marketing & Content Marketing: Understanding the Differences

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different. So what’s the difference? We’re going to fill you in.   Digital Marketing Digital marketing encompasses all the marketing you do online. This means anything done […]

content marketing

Does Your Company Need a Content Marketing Strategy?

Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.   What Exactly Is Content Marketing? The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

video marketing

Is Your Brand Missing Out on Video Marketing?

When you’re running a small business, it can be hard to keep up on all the marketing trends you hear about — such as influencer marketing and anything to do with social media. And not only do you have to keep up with what these things are, but you have to decide if it’s something […]

branding impact

When Being Funny Is Appropriate for Your Brand

Most people enjoy watching and talking about funny advertisements. For the most part, it’s not a bad idea to use an edge of humour to help your branding make the biggest impact, but sometimes, it’s just not appropriate. Want to know more about when to use humour in your marketing? Read on!   Humour Makes […]

promotional products

Do Promotional Products Help Your Brand?

Pens. Bags. Calendars. Hair clips? Yup, you name it, you’ll see it given out as a promotional item. You may have wondered if these types of products can actually help your sales. Well, don’t worry. We’ll give you the scoop on everything you need to know about promotional products.   What Exactly Are Promotional Products? […]