digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

video marketing

Is Your Brand Missing Out on Video Marketing?

When you’re running a small business, it can be hard to keep up on all the marketing trends you hear about — such as influencer marketing and anything to do with social media. And not only do you have to keep up with what these things are, but you have to decide if it’s something […]

branding impact

When Being Funny Is Appropriate for Your Brand

Most people enjoy watching and talking about funny advertisements. For the most part, it’s not a bad idea to use an edge of humour to help your branding make the biggest impact, but sometimes, it’s just not appropriate. Want to know more about when to use humour in your marketing? Read on!   Humour Makes […]

promotional products

Do Promotional Products Help Your Brand?

Pens. Bags. Calendars. Hair clips? Yup, you name it, you’ll see it given out as a promotional item. You may have wondered if these types of products can actually help your sales. Well, don’t worry. We’ll give you the scoop on everything you need to know about promotional products.   What Exactly Are Promotional Products? […]

branding impact

How to Build Emotional Connections With Your Brand Story

With so many products and service offerings out there, these days consumers have more choices than ever – which means that YOUR brand needs to stand out from the crowd. One of the very best ways to do this is to show how much of an emotional connection you have with your brand and its […]

influencer marketing

Is Influencer Marketing Effective?

Influencer marketing is the hot topic in marketing these days. But what if you’re still confused as to what it actually is? How and why does it work? We’re here to answer all your burning questions.   What Exactly Is Influencer Marketing? Influencer marketing is somewhat similar to those celebrity endorsements of the past. It […]

market research

Why Small Businesses Should Be Using Surveys for Market Research

Market research is an integral part of marketing and should be done on a regular basis. You want your product or company information to reach your target markets, and the best way to do that is through market research. So, what’s an easy way to find out who your target consumer is and what they […]