types of marketing

What’s the Difference Between Omnichannel & Multichannel Marketing?

When you have a small business, your marketing strategy is almost as important as your product. And this is why keeping up on all the latest marketing methods is crucial. A few new marketing terms you may or may not be aware of — but that you certainly need to know — are omnichannel marketing […]

mobile marketing

Mobile Marketing 101: What You Need to Know

Everywhere you look these days, people are staring at their smartphones. It’s the first thing most people check after they wake up, and often the last thing they look at before they go to sleep. So, doesn’t it make sense to embrace mobile marketing?   What Is Mobile Marketing? As you may have already guessed, […]

branding impact

5 Tips for an Effective Business Card

Your business card is more than just a way to let people know who you are or how to get in touch with you. A business card is an extension of advertising for your business. When you hand out your business card, you do it hoping the recipient does more than glance at it once. […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

branding impact

Are You Posting Too Little or Too Much on Social Media?

By now, you should know that using social media is integral for promoting your business. But it can be hard to figure out the best way to use it, which channels you need to use, and what type of content you need to post. The one question we get asked the most is how much […]

branding impact

When Being Funny Is Appropriate for Your Brand

Most people enjoy watching and talking about funny advertisements. For the most part, it’s not a bad idea to use an edge of humour to help your branding make the biggest impact, but sometimes, it’s just not appropriate. Want to know more about when to use humour in your marketing? Read on!   Humour Makes […]

branding impact

How to Build Emotional Connections With Your Brand Story

With so many products and service offerings out there, these days consumers have more choices than ever – which means that YOUR brand needs to stand out from the crowd. One of the very best ways to do this is to show how much of an emotional connection you have with your brand and its […]