online marketing

Why Your Business Needs a LinkedIn Company Page

LinkedIn — a social media platform for professionals to network online. You’ve probably heard of it, you may even have a LinkedIn account for yourself, but what about your business? If you haven’t set up a company page on LinkedIn, now’s the time! Here’s why a LinkedIn company page should be your next online marketing […]

branding

Hashtags: How Important Are They?

Remember how strange it was seeing hashtags in social media posts just over a decade ago? Now it’s something we don’t even flinch at. In fact, if a social media post doesn’t contain hashtags, Is It even really a post? (We’re kidding! Of course, it is!) But, honestly, even if you use them, you may […]

online marketing

What’s Affiliate Marketing & How Does It Work?

Affiliate marketing is a term we’ve been hearing more of recently yet isn’t a new concept. However, many people, especially in business, don’t seem to know how it works, and if they should be a part of it. So, let us break it all down for you.   What Is Affiliate Marketing? Affiliate marketing is […]

digital marketing

Digital Marketing & Content Marketing: Understanding the Differences

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different. So what’s the difference? We’re going to fill you in.   Digital Marketing Digital marketing encompasses all the marketing you do online. This means anything done […]

types of marketing

What’s the Difference Between Omnichannel & Multichannel Marketing?

When you have a small business, your marketing strategy is almost as important as your product. And this is why keeping up on all the latest marketing methods is crucial. A few new marketing terms you may or may not be aware of — but that you certainly need to know — are omnichannel marketing […]

mobile marketing

Mobile Marketing 101: What You Need to Know

Everywhere you look these days, people are staring at their smartphones. It’s the first thing most people check after they wake up, and often the last thing they look at before they go to sleep. So, doesn’t it make sense to embrace mobile marketing?   What Is Mobile Marketing? As you may have already guessed, […]

content marketing

Does Your Company Need a Content Marketing Strategy?

Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.   What Exactly Is Content Marketing? The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing […]

branding impact

5 Tips for an Effective Business Card

Your business card is more than just a way to let people know who you are or how to get in touch with you. A business card is an extension of advertising for your business. When you hand out your business card, you do it hoping the recipient does more than glance at it once. […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]