social media engagement

7 Ways to Increase Engagement on Social Media

When you have a small business, social media marketing is one of your most crucial tools for advertising and communicating with your current and potential customers. Engaging with your customers is imperative for building your business and showing that you’re a credible business who cares. It can be confusing to know what the best way […]

facebook advertising

A Simple Guide to Facebook Ads

You’ve all seen those ads pop up while you’re scrolling through Facebook, which often seems to be targeted right to you. And you’re probably wondering how they work, how effective they are, and if your small business should be using Facebook ads. Here’s a simple, quick guide to using Facebook advertising.    Why Should I […]

4 Reasons Why You Should Never Buy Followers

You’ve probably seen pop-ups and other ads that state how easy it is to buy followers for your social media accounts. Spend a few dollars, and you’ll have thousands of Instagram or Twitter followers. And if you’re a small business just starting out with your online marketing, this can seem like a great idea. You […]

photography

Why Ugly Photography May Be Negatively Affecting Your Business

We live in a world of images. Photos included in Facebook and Twitter posts are proven to draw more eyes than those without. And Pinterest, Instagram, Tumblr, and other media sharing sites are built around sharing images. And as a business, you likely project images out in your blog posts and all over your website. […]

digital marketing

How to Build a Strong Social Media Strategy for Your Business

You should know quite well by now that social media is here to stay! So, if your business isn’t utilizing this inexpensive, simple form of digital marketing, you’re missing out. Here’s how you can get started.   Take a Look at What You’re Already Doing   If you already have some social media accounts, take […]

printing services

How Your Print & Digital Marketing Can Work Together

As we’ve mentioned before, print marketing is far from dead. And we certainly hope you’re embracing the ease and lower-cost alternative of digital marketing. But how do you do both effectively?   Use Social Media Using your social media channels to get your brand message out is like the best way to use digital marketing. […]

online marketing

Why Your Business Needs a LinkedIn Company Page

LinkedIn — a social media platform for professionals to network online. You’ve probably heard of it, you may even have a LinkedIn account for yourself, but what about your business? If you haven’t set up a company page on LinkedIn, now’s the time! Here’s why a LinkedIn company page should be your next online marketing […]

branding

Hashtags: How Important Are They?

Remember how strange it was seeing hashtags in social media posts just over a decade ago? Now it’s something we don’t even flinch at. In fact, if a social media post doesn’t contain hashtags, Is It even really a post? (We’re kidding! Of course, it is!) But, honestly, even if you use them, you may […]

online marketing

What’s Affiliate Marketing & How Does It Work?

Affiliate marketing is a term we’ve been hearing more of recently yet isn’t a new concept. However, many people, especially in business, don’t seem to know how it works, and if they should be a part of it. So, let us break it all down for you.   What Is Affiliate Marketing? Affiliate marketing is […]

digital marketing

Digital Marketing & Content Marketing: Understanding the Differences

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different. So what’s the difference? We’re going to fill you in.   Digital Marketing Digital marketing encompasses all the marketing you do online. This means anything done […]