branding impact

5 Tips for an Effective Business Card

Your business card is more than just a way to let people know who you are or how to get in touch with you. A business card is an extension of advertising for your business. When you hand out your business card, you do it hoping the recipient does more than glance at it once. […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]

branding impact

Are You Posting Too Little or Too Much on Social Media?

By now, you should know that using social media is integral for promoting your business. But it can be hard to figure out the best way to use it, which channels you need to use, and what type of content you need to post. The one question we get asked the most is how much […]

video marketing

Is Your Brand Missing Out on Video Marketing?

When you’re running a small business, it can be hard to keep up on all the marketing trends you hear about — such as influencer marketing and anything to do with social media. And not only do you have to keep up with what these things are, but you have to decide if it’s something […]

branding impact

When Being Funny Is Appropriate for Your Brand

Most people enjoy watching and talking about funny advertisements. For the most part, it’s not a bad idea to use an edge of humour to help your branding make the biggest impact, but sometimes, it’s just not appropriate. Want to know more about when to use humour in your marketing? Read on!   Humour Makes […]

promotional products

Do Promotional Products Help Your Brand?

Pens. Bags. Calendars. Hair clips? Yup, you name it, you’ll see it given out as a promotional item. You may have wondered if these types of products can actually help your sales. Well, don’t worry. We’ll give you the scoop on everything you need to know about promotional products.   What Exactly Are Promotional Products? […]

influencer marketing

Is Influencer Marketing Effective?

Influencer marketing is the hot topic in marketing these days. But what if you’re still confused as to what it actually is? How and why does it work? We’re here to answer all your burning questions.   What Exactly Is Influencer Marketing? Influencer marketing is somewhat similar to those celebrity endorsements of the past. It […]

print marketing

Is Print Marketing Dead?

It’s awesome that we live in an era where digital marketing is available. It’s relatively easy to use and inexpensive. So it’s no wonder why many think that print marketing is dead. Digital marketing may reign as king, but print marketing isn’t dead and it certainly still has its place. Here’s why.   Print Marketing […]