4 Reasons Why You Should Never Buy Followers

You’ve probably seen pop-ups and other ads that state how easy it is to buy followers for your social media accounts. Spend a few dollars, and you’ll have thousands of Instagram or Twitter followers. And if you’re a small business just starting out with your online marketing, this can seem like a great idea. You […]

photography

Why Ugly Photography May Be Negatively Affecting Your Business

We live in a world of images. Photos included in Facebook and Twitter posts are proven to draw more eyes than those without. And Pinterest, Instagram, Tumblr, and other media sharing sites are built around sharing images. And as a business, you likely project images out in your blog posts and all over your website. […]

website designer

Should You Hire a Web Designer or Use a Website Builder?

You should already know how important it is for businesses to have a website. So, now you’re wondering how to go about getting one. You’ve probably seen a variety of website builders that promise you can build a complete website in minutes. Should you attempt to save some money or go ahead and hire a […]

graphic designer

Why It May Be Time to Hire a Graphic Designer

We get it — you’ve created and built your business, and you want to be in total control of everything. But your time is valuable, and you’re probably having trouble fitting in everything you want and need to do. So, what about offloading some of that design work to a graphic designer? If you’re unconvinced, […]

printing services

How Your Print & Digital Marketing Can Work Together

As we’ve mentioned before, print marketing is far from dead. And we certainly hope you’re embracing the ease and lower-cost alternative of digital marketing. But how do you do both effectively?   Use Social Media Using your social media channels to get your brand message out is like the best way to use digital marketing. […]

online marketing

Why Your Business Needs a LinkedIn Company Page

LinkedIn — a social media platform for professionals to network online. You’ve probably heard of it, you may even have a LinkedIn account for yourself, but what about your business? If you haven’t set up a company page on LinkedIn, now’s the time! Here’s why a LinkedIn company page should be your next online marketing […]

branding

Hashtags: How Important Are They?

Remember how strange it was seeing hashtags in social media posts just over a decade ago? Now it’s something we don’t even flinch at. In fact, if a social media post doesn’t contain hashtags, Is It even really a post? (We’re kidding! Of course, it is!) But, honestly, even if you use them, you may […]

branding impact

5 Tips for an Effective Business Card

Your business card is more than just a way to let people know who you are or how to get in touch with you. A business card is an extension of advertising for your business. When you hand out your business card, you do it hoping the recipient does more than glance at it once. […]

digital marketing

How to Identify Your Target Market

Although you may want to try, it’s almost impossible to market your products and/or services to absolutely everyone. No matter how amazing and useful whatever you have for sale is, not everyone is going to want it. Trying to market to everyone will only be a waste of your time, energy and resources. Your product […]

branding impact

Why & How a Business Can Use Persona Marketing

You should already know how important it is to figure out who your target market is as well as have your branding nailed down.   So, how does persona marketing fit into all that? To understand the major effects it has on your branding and marketing, and if it’s right for you, we’re going to […]