We live in a world of images. Photos included in Facebook and Twitter posts are proven to draw more eyes than those without. And Pinterest, Instagram, Tumblr, and other media sharing sites are built around sharing images. And as a business, you likely project images out in your blog posts and all over your website.
But adding any kind of image to your blog post or website isn’t enough. It’s using the right photo to go along with your message. Here’s why you need to have the right image and what you can do about it.
You Want People To Take You Seriously
If you’re a super new start-up and you post a few imperfect pictures taken from your phone, people likely won’t care too much. But if you’re an established business and you want to be taken seriously, it’s time to invest in some better photography.
People Will Skip Over Your Messages
If you continually post poor quality photos, people will start to skip over your posts. They’ll either stop reading your blog posts or stop following you on social media.
Your Customers Will Miss Your Message
A stunning, well thought out photo can convey your message even more than words can. And as we’ve said before, it’s important to build emotional connections with your brand story. If your photography is sloppy, you won’t be able to capture any emotion — and neither will your current or potential customers.
So, How Can You Do Better?
Luckily, there are some things you can do to take better photographs that people will take notice of.
Hire a professional. Of course, this isn’t an option for everyone, but if you can afford it, hiring a professional to take some shots is totally worth the cost.
Another option is hiring photography students to take photos, either at a discounted rate or for use in their portfolio.
Create the right environment. You must make sure your photos are taken in good lighting and with an appropriate background. A picture of your delicious meal taken under artificial light or with a leftover bread crust in the background won’t make it look super appealing.
Shooting outdoors, in sunlight, will generally give you the most flattering light for your photos.
Have the right equipment. You don’t need to run out and buy a fancy camera or other equipment unless it’s an expense you can afford.
The latest smartphones take impressive pictures and have settings for lighting and editing. Ask around or take a short online course for some tips to help you capture the best smartphone pics.
Don’t rely on stock photos. Of course, you may need to occasionally grab an image from a free or paid image site, but try not to use a stock photo for every single social post. These images are often too posed and will have little to do with what you’re trying to convey, so your message will be missed.
Make sure you’re using only hi-res photos. No matter where you’re getting your photos, you’ll always want to use a high-quality image. Blurry images or images that are stretched or pixilated will turn people off.