Digital Marketing & Content Marketing: Understanding the Differences

digital marketing

Digital marketing and content marketing are two terms you often see used interchangeably. But in reality, they’re two different terms that happen to be related yet are quite different.

So what’s the difference? We’re going to fill you in.


Digital Marketing

Digital marketing encompasses all the marketing you do online. This means anything done online that shows people your brand and gets your name and logo out there.

Just a few examples of digital marketing include websites, search engine optimization (SEO), email marketing, video marketing, blogging, influencer marketing, podcasts, and online seminars.


What Is Content Marketing?

Content marketing is a type of marketing which is usually done digitally — but not always. More specifically, content marketing is when and how the actual content is created, published, and distributed to reach a target audience online.

It’s great for creating more direct awareness around your brand. It helps you engage directly with your current — and future — customers, and it helps your brand keep its place in the online space. 

The content put into content marketing must be specific to your brand and target audience and be valuable to anyone reading it. This can mean you use social media, blog posts, videos, podcasts, or other methods of reaching your ideal customer online.

Most people that use content marketing narrow down their target customer and create a persona around this one person. Then they choose the very best way to market to that target, instead of relying on generalized marketing to get their message out.


Digital Marketing vs. Content Marketing

Your business will definitely want to use digital marketing because it’s generally inexpensive and easy to get your brand out into the public eye. Even just posting about your new business on social media or emailing customers about a product you have for sale is digital marketing.

However, some businesses have the resources to go the extra mile and dip into content marketing. When you identify your ideal customer, you’ll need to do some further research into what they’re looking for and where they search for it.

Let’s put it into even simpler terms.

Digital marketing is getting your name out there and recognizable to the general public. For example, you may be one of those people who don’t own a smartphone, nor do you want one. However, we bet you know Apple sells them because you see and hear about them everywhere. So, if you ever did decide you wanted one, Apple would likely come to mind first.

Content marketing is more targeted. Let’s say you still don’t have a smartphone, but you are in the market for one. You might see a social media post from Apple telling you about specific phone’s features that could make your life easier. This not only gets the brand on your radar, but chances become higher that you’ll buy it.


Contact Flynn Digital Plus

As you can see, both digital marketing and content marketing are similar yet different ways to increase your brand awareness. So, you must focus on both.

If delving into the digital sphere is on your radar, contact Flynn Digital Plus. We’d love to help you hone your branding and get your message out.

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