What’s the Difference Between Omnichannel & Multichannel Marketing?

types of marketing

When you have a small business, your marketing strategy is almost as important as your product. And this is why keeping up on all the latest marketing methods is crucial.

A few new marketing terms you may or may not be aware of — but that you certainly need to know — are omnichannel marketing and multichannel marketing.

Never heard of these terms? Let’s start with a few definitions:


Multichannel Marketing

Multichannel Marketing is when a brand uses a variety of channels to market. Examples of these include print ads, digital marketing and social media, word of mouth, retail location, or through a promotional event.

With multichannel marketing, every channel you choose to market on will have the same branding impact shown to the customer. But every channel is done independently of each other.

Multichannel marketing is what’s going to get your message out to as many eyes and ears as possible. This will get you on the radar of people looking for your brand or services. Multichannel marketing helps you to find and potentially get customers.

In other words, it helps customers find you and decide how they would like to engage with you.

You must be using at least two channels for your marketing to be considered multichannel. In this day and age, social media and email are generally the best to use, but you want to make sure you go where your target market gets their information.


Omnichannel Marketing

Omnichannel Marketing focuses on the consumer instead of your general target market.  And it makes sure that no matter which channel they choose to interact with the brand, the process is the same.

With omnichannel marketing, no matter how the customer chooses to shop and interact with the brand — online, phone, in-store — the process is seamless.

Omnichannel marketing is strictly customer based. With every channel you’re using, you’re communicating with customers in a unique, personalized fashion to make the consumer experience pleasant to navigate. Omnichannel marketing helps you amaze and keep your new and current customers.

It sounds confusing, but take a look at these great examples of omnichannel marketing experiences to get a better idea.


So, Which Is Better?

Neither is truly better than the other, and they work very well when used in tandem. Most companies should ultimately strive to have both, but that can take some time.


While both types of marketing use several different channels, there’s a distinct difference. And both do work independently of each other.


Multichannel marketing is quite possibly something you’re doing already. And if you’re not, you should definitely start to up your digital marketing game!


Omnichannel marketing can be a bit harder to implement and can take some money and patience to implement — especially if you’re a small business.


Flynn Digital Plus Can Help


We know it’s tough to keep up on what’s happening in the marketing world, and it changes so fast!


If you’d like some help, Flynn Digital Plus is here for you. We keep up on everything to do with digital marketing as well as branding impact, and we work hard to help small businesses thrive.

Contact us today with any questions or to get started.

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