Mobile Marketing 101: What You Need to Know

mobile marketing

Everywhere you look these days, people are staring at their smartphones. It’s the first thing most people check after they wake up, and often the last thing they look at before they go to sleep.

So, doesn’t it make sense to embrace mobile marketing?


What Is Mobile Marketing?

As you may have already guessed, mobile marketing is communicating with your customers via their smartphones, tablets, or other mobile devices.

This means sending your message using SMS, email, social media, and other apps.


Why Is Mobile Marketing So Important?

If you’re like many people, you’re on your mobile devices a lot! You’ll be able to get through to your current and potential customers quickly and effectively.

And most other businesses are already using mobile marketing, so if you aren’t, you need to catch up!


What Are My First Steps to Implement Mobile Marketing?

It can be hard to know how to start creating a successful mobile marketing strategy. Here’s what you need to know:


Figure Out Your Branding Impact

The first thing you need to do is hone in on your branding. Make sure your logo is on point, and your message is clear and concise.


Identify Your Target Market

Next, you’re going to figure out exactly who you’re marketing your product or service to. You may want to use persona marketing for this.  

This will allow you to come up with a marketing plan designed for your ideal target person. Figure out where your target market hangs out online and aim your marketing there. There’s no point in spending a lot of time marketing on Instagram or Twitter if your target market isn’t using it.


Optimize Your Pages

You need to make sure your website is mobile-friendly, meaning you can view them on all mobile devices. We’ve all gone to sites that don’t look good on your device’s screen and feels awkward to navigate. Getting your website designed for mobile is vital for maximum usability.

Always double check to make sure your content is readable and all the links work.


Streamline Your CTA’s

Directing a person to find out more information should be simple. It shouldn’t require anyone to remember a website or follow several steps.

It’s also important that your CTA be early in the message and has an easy-to-click link or button.

Remember, these people are scrolling on their mobile devices, and you only have a few seconds to catch their interest.


Tell Your Story

Don’t just tell someone they need your product — show them why they need it. Share a personal story or show the passion behind why you created your product or service. Read our post on how to build emotional connections with your brand story here.

Also, be sure to use pictures and other eye-catching images. Your goal is to make people want to stop scrolling their feed to read your story.


Create Special Offers

Offering a coupon code they can click on or sending a barcode which can be scanned if they purchase your product is an excellent incentive. And again, by making it easy and not making customers remember to enter a code or print anything out, they’ll feel more inclined to use it.


Contact Flynn Digital Plus

Mobile marketing is critical in this day and age, and as you can see, there are a lot of steps involved. For help with any aspect of digital marketing, Flynn Digital Plus is here to help. Contact us today to start taking your marketing to the next level.