Content marketing has been around for years but is a term that’s blown up recently. It’s more than a buzzword, though. This a fundamental strategy you need to implement into your marketing.
What Exactly Is Content Marketing?
The Content Marketing Institute’s official definition states: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
In other words, it’s a marketing strategy that stems from creation right through to distribution to help you get new customers. It’s not structured around your brand per se. Its focus is to offer valuable information to your potential clients in hopes they circle back to your brand. And it’s almost always done through digital and online marketing — like social media, videos, blogs, eBooks, and other downloadable tools.
For example, if your company sells dog leashes, you would post valuable content all about dogs. Without mentioning leashes. People will start to see you as an authority on dogs, and when they realize that you sell leashes, they’ll feel more inclined to buy one.
You may now be wondering if your business actually needs to implement this type of marketing. And here are a few great reasons why you do:
You’ll Build Trust And Authority
With content marketing, you can show the face(s) and passion behind your business. The more valuable content you share, the more trust you gain, and the more likely customers will buy from you.
Your potential customers will start to look specifically for your content. They’ll then trust in what you have to offer and likely buy it.
You’ll Build Your Online Presence
Let’s face it, everyone is on social media today – and you should be too. Social media is a quick, easy way to show who you are, and what your business is all about.
The more valuable content you offer, the more eyes will be on you. And you’ll soon notice you gain more traffic to your website as a result.
You’ll Be Able To Build Your Strategy
Content marketing allows you to tailor to certain cycles. Using a content market strategy, you can ensure your message goes out to the right person at the right time.
You’ll Build Your Client Base Of Ideal Customers
Marketing to everyone is not possible. You want to make sure most of the eyes on your marketing are from the people who will actually be using your products and services.
When you start to offer valuable information to those who need it, you’ll pull in these potential customers.
Probably the best place to start figuring out who your target market is will be by utilizing persona marketing. Figuring out the wants and needs of your ideal customer will gain you the precise audience you want.
Contact Flynn Digital Plus
Although content marketing has been around for a while, the changing social media world can make implementation seem a bit daunting. If you’re feeling overwhelmed, or need help getting your branding down, we can help! Contact Flynn Digital Plus for more information today.