BrandingMarketing

5 Tips for an Effective Business Card

branding impact

Your business card is more than just a way to let people know who you are or how to get in touch with you. A business card is an extension of advertising for your business.

When you hand out your business card, you do it hoping the recipient does more than glance at it once. You want them to take note of it and feel encouraged to learn more about what you offer.

So many business cards just get tossed into a bag and forgotten about. So, you need to ensure your business card stands out above the rest!

Here are 5 tips you need to make an impact with your business card:

 

1. Keep It Simple, Sweetheart!

Yes, the KISS method is vital when it comes to your business card. There’s only so much information you can fit onto a 3.5″ x 2″ space before it looks too cluttered.

It’s essential to leave a fair bit of “white space” on your card. A business card that’s not too cluttered is a lot more pleasing on the eye. So, make sure you include only vital information about you and how to find out more about your business.

An address may not even be necessary if you have a significant online presence. And you certainly don’t need to include every single method of contacting you, your long tagline, prices, and complete bio.

 

2. Use Your Branding

Hopefully, you’ve spent some time thinking about your branding impact and have worked on creating branding cohesion throughout your marketing. We hope so because it’s crucial to continue that same branding on your business card.

People remember catchy logos and colour schemes. So you’ll want to ensure you’re using these on your business cards, as well as all across your marketing.

 

3. Make Sure It’s Easy to Read

You want your font to be large enough to make it legible, but not so big it looks overwhelming.

Keep your logo small but clear, and ensure your company name stands out above everything else. Overall, you want to make sure everything on your card is clear and eye-catching.

 

4. Have Your Cards Professionally Made

Yes, there are plenty of useful online programs to help you design a business card. But unfortunately, quite often they end up looking a bit amateurish once printed.

Most people can tell the difference between a business card which was professionally made versus one printed off on a home printer and cut by you.

A sleek, well-made business card shows you’re a professional and you take your business seriously.

 

5. Contact Flynn Digital Plus

At Flynn Digital Plus, we take pride in helping you design a business card to allow your branding impact and message to shine through. We offer professional print and design services, and we’d love to help you get started.

 

For more information on our print and design services, or anything to do with digital marketing or branding impact, contact Flynn Digital Plus today.