Are You Posting Too Little or Too Much on Social Media?

branding impact

By now, you should know that using social media is integral for promoting your business. But it can be hard to figure out the best way to use it, which channels you need to use, and what type of content you need to post.

The one question we get asked the most is how much you need to post on social media. So, we’re going to clear up some of the confusion. Here’s what you need to know when it comes to posting content on social media.


It Depends on the Platform You’re Using

You may think that posting as much content as you can across all channels would be beneficial, however, this isn’t true!  You might think this ensures your message gets seen, but in fact, some people will get annoyed and unfollow you if you post too much.

The only channels which actually benefit from quite a few posts every day are Twitter and Pinterest. Generally, they can both sustain up to 10-15 posts each day.

When posting on channels like Facebook, LinkedIn, and Instagram, your best bet is to limit your posts to only once or twice a day.


Choose Quality Over Quantity

It all comes down to the impact your branding makes. If you’re posting relevant, useful information which makes people want to find out more, you’ll find that less is more. Posting a few times a week will be better than posting extraneous information, which is confusing or doesn’t provide any value to your customers.

While repurposing some of your posts is a great idea, and necessary, give it some space. Posting the same thing over and over again, especially within the same day or two-day period, is usually a turn-off.

Take some time to put together some quality posts which fit in with the impact you want your branding to make.


Watch Out What Time You Post

The best time to post is during “rush hours,” when most people are online, right? Maybe not. You might think your posts will be seen by as many people as possible, but this tactic can actually backfire on you.

When consumers are bombarded with too much content, either from you or from seeing a lot of different content across their feed, they feel overwhelmed. This could prompt them to unfollow some people from their feed, which could be you.

You can use analytics tools to find out when your specific target market is online and, therefore, know the best times to post and engage with your customers.


Don’t Feel Like You Need to Use All Social Media Platforms

Again, it’s important to use your analytics to find out where your target market hangs out online first. Then, use those channels to make sure your brand message and advertising have the greatest impact.

Being on all social media platforms is generally too much for small businesses. Instead, pick a few you’re comfortable with or the ones that your target market uses most often.


Be Consistent

No matter which social media channels you choose, make sure to be consistent with your posting. Not posting for days or weeks at a time makes people think you may not be serious enough about your product or service.

You want to post enough to gain people’s interest and remind them you’re there. However, you don’t want to post so much you turn people off, or your content starts to get sloppy.


Consider Using a Scheduling Tool

There are several low-to-no cost apps you can use to schedule your posts across all your social media channels. Once a week or so, take a few minutes to schedule in your quality posts, instead of having to worry about scrambling several times a day to log on.

This way, you’ll get the best number of posts out for each platform and at the times which work best for your target market.


Let Flynn Digital Plus Help!

Still a bit confused about posting on social media? At Flynn Digital Plus, we can help you create posts, and figure out when the best times to post are. We can even go back to basics and help you sort out your brand and brand impact, and help you with any other aspects of digital marketing as well. Contact us today!