With so many products and service offerings out there, these days consumers have more choices than ever – which means that YOUR brand needs to stand out from the crowd. One of the very best ways to do this is to show how much of an emotional connection you have with your brand and its story.
People notice that when they find a brand which has true emotion behind it, they feel more drawn to it. Hopefully, you already feel a strong emotional connection to your brand because that will shine through naturally, but there are a few things you can do to feel even more connected which customers will notice.
Know And Trust Your Brand
If you’ve built up a brand, hopefully, it has come from a place of passion and authenticity – this will come through loud and clear. Build the story of your passion into your branding. If you’re struggling a bit with the passion and connection aspect take some time to get to know your brand inside and out and be confident in what you offer. If something doesn’t feel quite right – figure out what it is and fix it. If you can’t believe in your brand – then how can you expect anyone else to?
If you have employees, make sure they are completely on board as well. Make sure they know and trust the brand they are selling and offer support and encouragement to ensure they feel – and stay – connected.
Know What Motivates Your Target Audience
You created your brand for a reason – and these are the same reasons why people will want to utilize your products and services. However, you need to speak to people’s emotions – don’t just tell them they should want the product, tell them why they want it. Don’t just tell them your service helps busy people – show them how it can save them time.
Check In With Your Customers
Taking the time to check in with your customers shows them that you care about what they think. It also helps you collect valuable data on them and to get their feedback so you can tailor your offering towards them even further. Make sure to read our previous post on why you should be using surveys for market research.
Do Some Further Research
The idea behind your brand may be fabulous and you likely already have true passion – but maybe the people aren’t buying. Take a look at the branding impact you are actually putting out there. Red may be a great colour but it can signal anger and other strong emotions so it may not be the best colour to use when you are trying to promote a service which is supposed to calm and relax people. Same goes with words and phrases. Search what colours and words are associated with the emotion you are trying to elicit in people and make use of them.
Now that you know who your brand is speaking to and what tones and colours to lean to, remember it’s very important to keep your branding cohesive across your marketing channels. Find a logo and branding platform you love, which describes your brand and is recognizable to people when they see it.
Consult Flynn Digital Plus
Marketing is what we do at Flynn Digital Plus and we keep on top of not only what works – but why. We’d love to help you create a marketing campaign to help your brand speak to the proper people the proper way. Contact Flynn Digital Plus today to get started.