BrandingMarketing

Why Your Business Needs a Website — The Importance of a Website on Your Online Marketing

online marketing
Let’s face it — the digital age and all things online marketing are here to stay! You may be resisting this movement, feeling it’s better to do it “old school”, or you may not have had the time or resources to build a website yet. It’s time to learn why it’s so important that every business has a website.
 
People Will Look for You Online
The majority of people, even if they’ve already met you or seen your store, look to your website for more information and what you have to offer. If you don’t have one, they’ll likely move on.
 
Also, if you don’t have a website, people may wonder if your business is truly legitimate. Having a website and an online marketing presence helps to build your credibility as a business. You don’t want people to think you’re not tech-savvy enough to keep up with digital trends. And you certainly don’t want people to think you’re no longer in business because they can’t find a website.
 
You’ll Show up in Search Results
If someone has never heard of you or your business but do an online search for something similar in your city, your website will show up in their search. You now have a potential customer.
 
Your Online Marketing Starts There
You could gain customers using only social media and other online marketing but often times, seeing those posts will leave people looking for more information — usually a website. If they don’t find a website with more information, they’re likely to find another business who has one.
 
People Are Busy
People are busy — and they want things to be easy. Let’s say someone hears your name and is interested in what you have to offer. The first thing they’ll look for is a website. A lot of people won’t even think of picking up a phone and calling for more information. Quite a few more won’t bother to stop by your business to just ask questions. They want to receive information at their fingertips — now. And if they can’t find what they’re looking for from you, they’ll find another business to deal with instead.
 
You Can Collect Information
Using a simple opt-in service, you can collect the names and emails of your visitors (current or potential customers) to send them targeted marketing and newsletters. This enables you to create relationships — which generally lead to sales — with people you may not have had any contact with otherwise.
 
It’s a Low-Cost Way to Promote Your Business
Even if you need to hire help to set one up, websites don’t cost very much. What they give back in exposure more than makes up for the cost. Websites truly are an integral part of your online marketing strategy. You can’t post every little detail on social media, but you can be more detailed on your website. You can use links and pages to showcase your services, deals, testimonials, frequently asked questions, etc.
 
If you truly don’t know where to start, let the experts at Flynn Digital Plus help you with this and all your other branding and marketing needs. Let’s make 2019 your year to build your business!